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What is the difference
between a portal and a corporate website?
A portal and a corporate
website are two separate entities, complementing
each other. They need to be strongly linked together,
but they should not replace each other.
A corporate site
presents an organisation to the outside world.
It has to be centred on the organisation's products
and services that it is trying to promote to all
existing and potential customers.
A portal is aimed
at a specific market sector. The members of this
community need to find on the portal all topics
that interest them and can have an impact on their
business, so that they keep on visiting day after
day.
Therefore, a business
portal needs to cover a much wider range of topics
than a corporate website. It also needs to be
updated daily, and should provide a wide range
of interactive services and forums where industry
members can discuss and express their views.
To use a comparison
from the printed media, a corporate website is
to some extent an online corporate brochure, while
an industry portal is aimed at the companies operating
in the industry and their suppliers, with a wide
range of professional services and business resources.
An industry portal is therefore similar to a reference
library, a trade magazine, the daily press and
the business Yellow Pages all rolled into one.
We can link our industry
portals to the corporate websites of our partners
and other selected companies. Which will drive
increased traffic on their websites, increase
their customers' satisfaction and create additional
opportunities to promote their organisation and
their products or services.
View
our client portfolio to see all these components
in action.
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