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Your website will only
produce results if enough people visit it. If you develop
your website but fail to promote it properly, you will
not get the results you expected.
Search engines are one
of the primary ways that Internet users find web sites:
up to 90% of site visits originate from a search engine.
That's why a web site with a good search engine listing
may see a dramatic increase in traffic. Everyone wants
that good listing. Unfortunately, many web sites appear
poorly in search engine rankings or may not be listed
at all because they fail to consider how search engines
work.
Knowledge of search engine
optimization can help many of these sites. Search engine
optimization means ensuring that your web pages are
accessible to search engines and focused in ways that
help improve the chances they will be found.
An advanced solution to
improve the ranking of a website with search engines
is to design doorway pages. A doorway page is a specially
tailored page that indexes a specific keyword. In order
to get optimal results there should be several doorway
pages, one for each main keyword or key phrase related
to your organisation.
Then these doorway pages
should be submitted to search engines on a regular basis,
to ensure that they are are referenced. Fine tuning
is vital as if you over submit your site, it will get
listed by search engines, and search engines keep changing
their rules.
Through the various SEO
technique that we use, our clients have achieved a top
10 position on most of their keywords (often a top 3
position).
About
Search Engines
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