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Search engines have
three major elements:
1. First is the
spider, also called the crawler. The spider visits a
web page, reads it, and then follows links to other
pages within the site. Everything the spider finds goes
into the second part of a search engine, the index.
2. The index, sometimes
called the catalog, is like a giant book containing
a copy of every web page that the spider finds. If a
web page changes, then this book is updated new information.
3. Search engine
software is the third part of a search engine. This
is the program that sifts through the millions of pages
recorded in the index to find matches to a search and
rank them in order of what it believes is most relevant.
All search engines have
the basic parts described above, but there are differences
in how these parts are tuned. That is why the same search
on different search engines often produces different
results.
Search engines often look
for meta-tags, i.e. key words related to your business.
Inappropriate meta-tags or even worse the lack of meta-tags
will reduce the chances of your site being properly
listed by search engines. Interestingly, less than 40%
of all internet sites use meat-tags at all.
We have extensive experience
of search engine optimization. We have also developed
our own techniques to achieve higher positions with
the main search engines. The methods we use cover meta-tags
optimization; submission to search engines of key words
related to your business, products and services; analysis
of your main competitors and their performance with
search engines; doorways; and how to avoid the usual
pitfalls.
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